Learn how conversational marketing strategies can help businesses better understand their customers while also achieving business outcomes. In the age of technology and big data, businesses have an opportunity to personalize their marketing approach to build better relationships with their customers in a more intimate way. Large social media giants understand this and have paved the way in drastically changing the way customers are engaging with brands and businesses. Those that learn how to ... Read More about Conversational Marketing with Chatbots
In this post, learn all about the limitations for a chatbot as well as some tips before you get started on our chatbot development journey. Consumers and businesses in this era have been drawn to the use of chatbots as they pervade the way we interact in order to get information. For businesses, it's the ability to connect with customers after hours as well as obtain data in a standardized way in order to better their experiences. For consumers, it's an easy way to get information from a ... Read More about Chatbot Limitations – The Truth About Developing a Chatbot
If you are building a chatbot, learn all about chatbot deflection, why they are important, and measuring deflection rates that matter. Chatbot deflection is also often referred to as call deflection. Chatbot deflection workflows allow organizations to reduce call volumes effectively and efficiently while also potentially providing a better customer experience. In addition, chatbot deflection also reduces the workload of human customer service agents to refocus their efforts on more complex ... Read More about Chatbot Deflection Overview Guide – Strategies for Your Business
Learn the difference between AWS Chatbot and Amazon Lex and how you can use both of these services from Amazon. If you are looking to build a chatbot or conversational agent with Amazon Web Services as your platform, you might be wondering the difference between AWS Chatbot and Amazon Lex. In case you didn't already know, the AWS platform comprises of almost 200 products and services across its spectrum, with some services overlapping in terms of features. It's not hard to see why it can be ... Read More about What’s the Difference Between AWS Chatbot vs Amazon Lex?
Learn all about how sentiment analysis can help increase engagement with your customers to better help them find the information they need. Conducting sentiment analysis real-time with your chatbot user interface is a challenging proposition that can yield successful results if you are able to understand your customer's needs and be able to pivot the conversation. While the technique remains an emerging technology, most of this innovation continues to evolve as chatbots become more mainstream, ... Read More about Chatbot Sentiment Analysis – Overview and How to Use It